Goodwell Sam Cheong Grocery Company Limited, established in 1977, is a Hong Kong-based food and beverage trading company. Initially focusing on domestic food services food and beverage groceries trading and distribution, the company expanded its scope in 1988 with the establishment of Berryland Company, a subsidiary dedicated to wholesale activities.

Goodwell is committed to delivering superior food products to clients across the People’s Republic of China (PRC), Hong Kong, and Macau, actively serving in the food and beverage industry across all tiers. Our stringent product selection process involves sourcing from reputable manufacturers globally, assures to have full quality control encompassing from raw material to packaging materials.

With over four decades of experience in importation, wholesale, and distribution, Goodwell has cultivated an extensive clientele and distribution network spanning PRC, Hong Kong, and Macau.

In recent years, our focus has been on diversifying our product range to offer a wider selection of premium quality food products that align with the increasing demand for high food quality and nutritious foods within both the food services and retail industries.

Our goal is to provide Hong Kong consumers with premium food products sourced from around the globe. By consistently innovating within the food and beverage sector, we are well-equipped to serve as trusted advisors, offering up-to-date market insights to our discerning clientele.