譚仔國際於Marketing Magazine主辦的「PR Awards 2023」勇奪二十項殊榮
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譚仔國際於Marketing Magazine主辦的「PR Awards 2023」勇奪二十項殊榮

By 18 8 月, 202321 8 月, 2023No Comments

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譚仔國際於Marketing Magazine主辦的「PR Awards 2023」勇奪二十項殊榮

2023年8月18日

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（香港，2023年8月18日）- 譚仔國際有限公司（「譚仔國際」或「公司」；譚仔國際連同附屬公司統稱「集團」；港交所股份代號：2217），作為專營米線的領先及知名快速休閒連鎖餐廳，於由Marketing Magazine主辦的「PR Awards 2023 」滿載而歸。集團連同旗下兩個知名品牌「譚仔雲南米線」及「譚仔三哥米線」橫掃20個獎項，成績彪炳，包括全場最高榮譽的「全場總冠軍(大獎)」，以及七項金獎、九項銀獎和三項銅獎，表揚集團在公關、品牌推廣和市場營銷活動不斷追求突破的卓越成就。

譚仔國際主席、執行董事兼行政總裁劉達民先生表示：「我們深感榮幸能再次從Marketing Magazine獲得多個享有盛譽的獎項，肯定了集團一直以來的堅持及努力，透過創新、多元化及有效的公關、品牌推廣和營銷策略，成功提升品牌知名度和建立品牌親和力。我們將繼續突破自我，追求更卓越的成績，為顧客締造優質的用餐體驗。」

「PR Awards 2023 Hong Kong」由權威市場推廣雜誌《Marketing Magazine》舉辦，旨在表彰卓越的公關企劃及專業人士。今年共設有35個獎項，來自各行各業的參賽作品經過評審委員會進行全面評估，評審委員會由22位來由來自區內不同業界的獨立資深公關專才擔任。

獎項名單

大獎
Best of Show (Brand) 譚仔三哥米線
金獎 （7個獎項）
Best Innovative Campaign 譚仔國際: 兩個都愛，兩個都下載！
Best PR Campaign – Food & Beverage 譚仔雲南米線: 《譚仔話．譚仔畫》
Best Promotional PR Campaign 譚仔三哥米線: 譚仔三哥「黑白辛椒式」新產品
Best Viral Campaign 譚仔三哥米線: 譚仔三哥「黑白辛椒式」新產品
Best Branding Strategy 譚仔三哥米線: 譚仔三哥「黑白辛椒式」新產品
Best Integrated Communications 譚仔三哥米線: 香麻辛辣 陪你百感交集
Best Use of Content 譚仔三哥米線: 譚仔三哥「黑白辛椒式」新產品
銀獎（9個獎項）
Best Launch / Rebranding Campaign 譚仔國際: 兩個都愛，兩個都下載！
Best PR Campaign – Partnership / Sponsorship 譚仔雲南米線: 《譚仔話．譚仔畫》
Best PR Campaign – Public Awareness​ 譚仔雲南米線: 《譚仔話．譚仔畫》
Best Engagement – Mass Community 譚仔三哥米線: 香麻辛辣 陪你百感交集
Best Integrated Communications 譚仔國際: 兩個都愛，兩個都下載！
Best Reputation Management Strategy 譚仔國際: 譚仔「Souper Hero」NFT
Best Storytelling Strategy 譚仔三哥米線: 香麻辛辣 陪你百感交集
Best Use of Content 譚仔三哥米線: 香麻辛辣 陪你百感交集
Best Use of Micro-Influencers 譚仔三哥米線: 譚仔三哥「黑白辛椒式」新產品
銅獎（3個獎項）
Best Branding Strategy 譚仔雲南米線: 《譚仔話．譚仔畫》
Best Use of Micro-Influencers 譚仔國際: 譚仔「Souper Hero」NFT
Best Use of Technology 譚仔國際: 譚仔「Souper Hero」NFT

Mr. LAU Tat Man, Daren

Mr. LAU Tat Man, Daren, has been the Chief Executive Officer of Tam Jai International Co. Limited (“TJI” or “the Company”) since 2018. He is responsible for shaping the growth path of the Company, leading strategic initiative and managing overall business development and operation. Under his leadership, TJI has been dedicated its resources to strengthen the market positioning, enhance operation standards and efficiencies, develop innovative products as well as improve overall food safety and food quality. The Company’s two brands, TamJai Yunnan Mixian and TamJai SamGor Mixian, successfully expand their footprint beyond Hong Kong and will set up their overseas stores in Shenzhen and Singapore respectively in 2020.

Mr. Lau has over 30 years of management experience in food and beverage industry in Hong Kong and Asia Pacific Region. Prior to joining the Company, He had held senior management positions in premier corporations including Café de Coral Corporation, SSP Group Ltd., TGI Friday’s and The Peninsula Hotel, Hong Kong.

Mr. Lau holds a Master of Business Administration Degree from The Chinese University of Hong Kong and was placed on the Dean’s list.

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