Press Release

TJI’s Multi-Brand Strategy Grows with Marugame Franchise in Hong Kong

14 November 2023

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(Hong Kong, 14 November 2023) — Tam Jai International Co. Limited (“TJI”, “Tam Jai International” or the “Company”, and together with its subsidiaries, the “Group”; HKEX stock code: 2217), one of the leading and renowned restaurant groups in Hong Kong, is pleased to announce that it has entered into a master franchise agreement (the “Master Franchise Agreement”) with its controlling shareholder, Toridoll Holdings Corporation  (“Toridoll Japan”), for the operation of the restaurant business under the Japanese udon noodle brand, “Marugame Seimen”, in Hong Kong. This strategic move represents an exciting opportunity for the Group to expand its brand portfolio and market presence.

The Master Franchise Agreement has an initial term of three years commencing on 13 November 2023 and ending on 12 November 2026, and may be renewed subject to mutual agreement of both parties and compliance with all applicable regulatory requirements. Under the agreement, the Group will be granted exclusive rights in Hong Kong to establish and operate the “Marugame Seimen” restaurant business, and license unaffiliated third party(ies) to develop and operate the franchised restaurants (the “Marugame Franchise”).

Having successfully established itself as the market leader in the mixian (rice noodle) business in Hong Kong, entering the Japanese udon noodle business through the Master Franchise Agreement will help the Group expand its operations in the city as part of its growth strategy and commitment to diversification. With TJI’s proven success and management expertise in Hong Kong, coupled with Toridoll Japan’s professionalism and the authenticity of its renowned Japanese food products, the Company believes the franchise arrangement will enable the Group to leverage its know-how and best practices to ensure successful operations and scale the business more efficiently with a shorter implementation timeline and at lower costs.

Mr. Daren Lau, Chairman, Executive Director and Chief Executive Officer of Tam Jai International, said, “Building on our success in providing store management services to Marugame, we are delighted to take it a step further and operate the business of this renowned noodle brand in Hong Kong through franchise arrangements. The strategic collaboration with our shareholder, Toridoll Japan, offers tremendous synergies and opportunities to expand our market reach.  Growing beyond our established presence in the mixian arena in Hong Kong, this new venture paves the way for further diversification of our brand portfolio, thereby driving the overall growth of the Group’s business.”

Mr. LAU Tat Man, Daren

Mr. LAU Tat Man, Daren, has been the Chief Executive Officer of Tam Jai International Co. Limited (“TJI” or “the Company”) since 2018. He is responsible for shaping the growth path of the Company, leading strategic initiative and managing overall business development and operation. Under his leadership, TJI has been dedicated its resources to strengthen the market positioning, enhance operation standards and efficiencies, develop innovative products as well as improve overall food safety and food quality. The Company’s two brands, TamJai Yunnan Mixian and TamJai SamGor Mixian, successfully expand their footprint beyond Hong Kong and will set up their overseas stores in Shenzhen and Singapore respectively in 2020.

Mr. Lau has over 30 years of management experience in food and beverage industry in Hong Kong and Asia Pacific Region. Prior to joining the Company, He had held senior management positions in premier corporations including Café de Coral Corporation, SSP Group Ltd., TGI Friday’s and The Peninsula Hotel, Hong Kong.

Mr. Lau holds a Master of Business Administration Degree from The Chinese University of Hong Kong and was placed on the Dean’s list.

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