{"id":11628,"date":"2023-08-18T06:51:04","date_gmt":"2023-08-18T06:51:04","guid":{"rendered":"https:\/\/devwp.visibleone.io\/tjilivedev\/?p=11628"},"modified":"2023-08-21T06:51:20","modified_gmt":"2023-08-21T06:51:20","slug":"tji-shines-with-20-awards-at-marketing-magazines-pr-awards-hong-kong","status":"publish","type":"post","link":"https:\/\/devwp.visibleone.io\/tjilivedev\/en\/tji-shines-with-20-awards-at-marketing-magazines-pr-awards-hong-kong\/","title":{"rendered":"TJI Shines with 20 Awards at Marketing Magazine\u2019s \u201cPR Awards Hong Kong\u201d"},"content":{"rendered":"[vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_image=”664″ bg_position=”left top” bg_repeat=”no-repeat” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” class=”page-header-extra” id=”page-header-extra” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]\n

Press Release<\/h2>\n

Home<\/a> Newsroom<\/a> Press Release<\/span><\/a><\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” class=”nrd” id=”nrd” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]\n

TJI Shines with 20 Awards at Marketing Magazine\u2019s \u201cPR Awards Hong Kong\u201d<\/strong><\/h3>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]18 August 2023<\/span>[\/vc_column_text][vc_raw_html]JTNDZGl2JTIwY2xhc3MlM0QlMjJhZGR0aGlzX2lubGluZV9zaGFyZV90b29sYm94JTIyJTNFJTNDcCUzRVNoYXJlJTNDJTJGcCUzRSUzQyUyRmRpdiUzRQ==[\/vc_raw_html][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_raw_html]JTVCZm9vZ2FsbGVyeSUyMGlkJTNEJTIyMTE2MTMlMjIlNUQ=[\/vc_raw_html][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text](Hong Kong, 18 August 2023) \u2013 Tam Jai International Co. Limited<\/strong> (“TJI” or the “Company,” and together with its subsidiaries, the “Group”; HKEX stock code: 2217), a leading and renowned mixian-specialized fast-casual restaurant chain, has achieved remarkable success at the \u201cPR Awards 2023\u201d, organised by the Marketing Magazine<\/em>. The Group, along with its two prominent brands, TamJai Yunnan Mixian (\u8b5a\u4ed4\u96f2\u5357\u7c73\u7dda) and TamJai SamGor Mixian (\u8b5a\u4ed4\u4e09\u54e5\u7c73\u7dda) achieved an outstanding feat by sweeping a total of 20 accolades in Hong Kong. These accolades include the highly prestigious \u201cBest of Show \u2013 Brand\u201d, along with seven Golds, nine Silvers, and three Bronzes, recognising the Group’s innovative PR, branding and marketing campaigns.<\/p>\n

Mr. Daren Lau, Chairman<\/strong>, Executive Director, and Chief Executive Officer of Tam Jai International<\/strong> said, \u201cWe are incredibly grateful and deeply honoured to receive the prestigious awards once again from the Marketing Magazine<\/em> this year. This remarkable achievement stands as a resounding testament to the Group\u2019s unwavering dedication and exceptional expertise in driving brand awareness and fostering affinity through innovative, creative, and highly effective public relations, branding and marketing strategies. With our dedication to pushing boundaries and surpassing customer expectations, we will continue to pursue excellence and deliver exceptional dining experience for our valued customers in the future.\u201d<\/p>\n

\u201cThe PR Awards 2023 Hong Kong\u201d is an esteemed event organised by the Marketing Magazine <\/em>that celebrates the accomplishments of exceptional PR practitioners who have demonstrated outstanding success through their cutting-edge campaigns. This year, leaders from diverse industries were invited to compete in a total of 35 categories. The entries underwent comprehensive evaluation by the professional judging panel comprising of 22 public relations veterans coming from different industries in the region.<\/p>\n

Award List<\/u><\/strong><\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Grand Prize<\/strong><\/td>\n<\/tr>\n
Best of Show (Brand)<\/td>\nTamJai\u00a0SamGor\u00a0Mixian<\/td>\n<\/tr>\n
Gold <\/strong>(7 Awards)<\/strong><\/td>\n<\/tr>\n
Best Innovative Campaign<\/td>\nTam Jai International: Why not loving both?<\/td>\n<\/tr>\n
Best PR Campaign \u2013 Food & Beverage<\/td>\nTamJai\u00a0Yunnan\u00a0Mixian:\u00a0TamJai\u00a0Jeh\u00a0Jeh\u00a0Speaks\u00a0Exhibition<\/td>\n<\/tr>\n
Best Promotional PR Campaign<\/td>\nTamJai\u00a0SamGor\u00a0Mixian:\u00a0TamJai\u00a0SamGor \u201cSpicy Martial\u00a0Art\u201d New Product Launch<\/td>\n<\/tr>\n
Best Viral Campaign<\/td>\nTamJai\u00a0SamGor\u00a0Mixian:\u00a0TamJai\u00a0SamGor \u201cSpicy Martial\u00a0Art\u201d New Product Launch<\/td>\n<\/tr>\n
Best Branding Strategy<\/td>\nTamJai\u00a0SamGor\u00a0Mixian:\u00a0TamJai\u00a0SamGor \u201cSpicy Martial\u00a0Art\u201d New Product Launch<\/td>\n<\/tr>\n
Best Integrated Communications<\/td>\nTamJai\u00a0SamGor\u00a0Mixian: Life\u2019s a mixture , we taste it all<\/td>\n<\/tr>\n
Best Use of Content<\/td>\nTamJai\u00a0SamGor\u00a0Mixian: \u201cSpicy Martial Art\u201d New\u00a0Product Launch<\/td>\n<\/tr>\n
Silver (9 Awards)<\/strong><\/td>\n<\/tr>\n
Best Launch \/ Rebranding Campaign<\/td>\nTam Jai International: Why not loving both?<\/td>\n<\/tr>\n
Best PR Campaign \u2013 Partnership \/ Sponsorship<\/td>\nTamJai\u00a0Yunnan\u00a0Mixian:\u00a0TamJai\u00a0Jeh\u00a0Jeh\u00a0Speaks Exhibition<\/td>\n<\/tr>\n
Best PR Campaign – Public Awareness\u200b<\/td>\nTamJai\u00a0Yunnan\u00a0Mixian:\u00a0TamJai\u00a0Jeh\u00a0Jeh\u00a0Speaks Exhibition<\/td>\n<\/tr>\n
Best Engagement \u2013 Mass Community<\/td>\nTamJai\u00a0SamGor\u00a0Mixian: Life\u2019s a mixture , we taste it all<\/td>\n<\/tr>\n
Best Integrated Communications<\/td>\nTam Jai International: Why not loving both?<\/td>\n<\/tr>\n
Best Reputation Management Strategy<\/td>\nTam Jai International:\u00a0TamJai\u00a0Souper Hero NFT<\/td>\n<\/tr>\n
Best Storytelling Strategy<\/td>\nTamJai\u00a0SamGor\u00a0Mixian: Life\u2019s a mixture , we taste it all<\/td>\n<\/tr>\n
Best Use of Content<\/td>\nTamJai\u00a0SamGor\u00a0Mixian: Life\u2019s a mixture , we taste it all<\/td>\n<\/tr>\n
Best Use of Micro-Influencers<\/td>\nTamJai\u00a0SamGor\u00a0Mixian:\u00a0TamJai\u00a0SamGor\u00a0\u201cSpicy Martial Art\u201d<\/td>\n<\/tr>\n
Bronze (3 Awards)<\/strong><\/td>\n<\/tr>\n
Best Branding Strategy<\/td>\nTamJai\u00a0Yunnan\u00a0Mixian:\u00a0TamJai\u00a0Jeh\u00a0Jeh\u00a0Speaks Exhibition<\/td>\n<\/tr>\n
Best Use of Micro-Influencers<\/td>\nTam Jai International:\u00a0Tamjai\u00a0Souper Hero NFT<\/td>\n<\/tr>\n
Best Use of Technology<\/td>\nTam Jai International:\u00a0Tamjai\u00a0Souper Hero NFT<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n[\/vc_column_text][\/vc_column][\/vc_row]\n
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