Privacy Policy Statement

The Lee Kum Kee Group (“we”, “our” or “us”) respect and are committed to protecting your personal data privacy in accordance with the Personal Data (Privacy) Ordinance (Cap.486) (“PDPO”) of the Laws of Hong Kong Special Administrative Region (“HKSAR”).  This Privacy Policy Statement sets out how we collect, use, disclose, store and handle your personal data.


1. Collection of Personal Data

1.1. We may collect certain personal data from you depend on the types of services requested by, or provided to you. Such personal data (“Personal Data”) includes, without limitation, the following:-

(a) your name;

(b) your contact information, such as e-mail address, telephone number and residential or correspondence address;

(c) your business information, such as company name, business title and occupation;


(e) any other personal data you choose to provide to us.

1.2. The provision of Personal Data by you is entirely voluntary. However, if you do not provide us with the Personal Data requested, we may not be able to deliver the relevant products and/or services to you.

2. Purpose of Collection of Personal Data

2.1. The Personal Data that we collect from or provided by you may be used for one or more of the following purposes:-

(a) To process your request for any products and/or services offered by us or any of our subsidiaries, affiliated companies and related companies(collectively “Lee Kum Kee Group”);

(b) To verify your identity in connection with any products and/or services offered by the Lee Kum Kee Group;

(c) To use in publication(s) for non-commercial and commercial purposes;

(d) To handle and respond to your queries, opinions, complaints or suggestions;

(e) To conduct market research, statistical and/or behavioural analysis;

(f) To conduct investigations in relation to the products and/or services provided by the Lee Kum Kee Group;

(g) To assess the quality of products and/or services provided by the Lee Kum Kee Group for further improvement;

(h) To comply with any law or regulation applicable to us;

(i) To make disclosure when requested by any legal, regulatory, governmental or law enforcement authority, which may be within or outside Hong Kong;

(j) To exercise our legal rights, or to institute and/or commence legal proceedings;

(k) Subject to your consent, for direct marketing (see “Direct Marketing” Section below); and

(l) To achieve any other purposes directly relating to any of the purposes described above.

3. Disclosure and Transfer of Personal Data

3.1. For the purposes stated above, the Personal Data may be provided, transferred or disclosed to any of the following parties:-

(a) Any member of the Lee Kum Kee Group;

(b) Any agents, partners, third party service providers who provide administrative, telecommunications, marketing, payment, data processing or other services with respect to the operation of the Lee Kum Kee Group’s business;

(c) Any professional advisors, any persons or companies who owe a duty of confidentiality to us;

(d) Person to whom we are under an obligation to disclose the Personal Data pursuant to applicable law or regulation; and

(e) Courts, tribunals, law enforcement agencies, regulators and government authorities.

3.2. We may transfer your Personal Data to the above parties outside Hong Kong for the purposes described in this Privacy Policy Statement.


4. Security of Personal Data

We use reasonable organization, technology and management measures to protect the Personal Data controlled by us. Nevertheless, there is no guarantee on the security of the information transmitted in our website. We are not able to guarantee the security of Personal Data transmitted by you in our website. The transmission of such Personal Data is at your own risk. When we receive the Personal Data transmitted by you, only our designated employees or authorised vendors could access your Personal Data.



5. Retention of Personal Data

We will retain your Personal Data only for so long as is necessary for fulfilling the purposes for which they were collected. Personal Data that is no longer needed will be destroyed.



6. Direct marketing

6.1. Subject to your consent (or an indication of no objection), we may use your name and contact details (such as telephone number, email address and/or social media account) to send you news, offers, promotional materials in relation to the products and/or services offered by the Lee Kum Kee Group.

6.2. You may contact us via email at to opt out of receiving direct marketing materials from us at any time.



7. Access to and Correction of Personal Data

7.1. You have the right to access or correct your Personal Data kept by us. Please contact us via email at to access or correct your Personal Data.

7.2. For processing any data access or correction request, we reserve the right to charge a reasonable fee.


8. Links to Other Websites

Our website contains links to other websites and resources, when clicking on these links to leave our website, you should be aware that we do not exercise any control over these other websites. As such, we shall not be responsible for protecting any data provided by you and your privacy while visiting these other websites. These other websites are not bound by this Privacy Policy Statement. You are advised to check the relevant privacy policy statement of these other websites.


9. Amendments to this Privacy Policy Statement

We may update, amend and/or make addition to this Privacy Policy Statement from time to time. Any such amendment or update will be effective immediately upon posting. You are advised to regularly check the latest published version of this Privacy Policy Statement at


10. Miscellaneous

10.1. If you have any questions about this Privacy Policy Statement, please contact us via email at

10.2. In case of any discrepancy between the English version and Chinese version of this Privacy Policy Statement, the English version shall prevail.



Last updated: Aug 2023

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